We live in a digital age. One that allows us to reach out and yet not
even look another person in the eye while we hope that they read our messages.
So, we know that staying in touch with our clients is important. One of the most common mistakes businesses make is that they do not have consistent, effective, follow-up strategies. Follow-up though is key for any business success.
We try to stay in touch via email and text. It's simple, but is it
effective? It's cost friendly, if you don't charge for your time. So really how
efficient is it? Do you know how many of your emails never even get
opened? Look at your own email accounts. How many emails do you just scan over?
How many do you just delete? You are not alone!
So we try to simplify, yet stay connected by sending out eBlasts
and group newsletters... but in reality, most email campaigns only see a 20%
open rate... with one or two click-throughs! So you are reaching the keeners,
the ones who really want to read your stuff, that is true, but what about the
others who don't know how amazing your business really is and what you can do
to help them?
In truth, digital communication is cold and impersonal. So it isn't
the most effective way to connect... how can we reach out?
Clients have told me that phone calls are one of the most personal
and effective, but setting time aside for follow-up can be challenging. It is
personal, and we would love to do it, but I know business owners who don't even
make their own follow-up calls, they hire staff for that!
Canada Post just released this startling data! Recent studies
found that "67% of consumers read the direct mail that comes to their
home.... 64% visited a website after receiving direct mail, and 47% visited a
store." As with any mailout campaign, ad creation, mailing costs and
lack of personalization can be a big deterrent.
Maya Angelou said "People will forget what you said, people
will forget what you did, but people will never forget how you made them
feel"
A good Relationship Marketing Strategy can help you build a
stronger, healthier business, starting with the foundation and building up on
the power of the people you have already brought into your network and
expanding your network much more organically!
How would you like to increase
your referral business by 30% in the next 90 days without making any cold calls
and have your past customers and clients not only remember you, but rave about
your value and service?
There are solutions to your
marketing problems! Contact us to learn more about our cost friendly,
effective, customizable, personalized Relationship Building and Client
Retention tools and how they can work for your business.
