3 STEPS to perfect your Online Marketing Strategy

Without a strategy to reach your ideal customer, you may as well spend your day just surfing the web and waiting for your customers to just fall into your lap like magic. Some people can just fly by the seat of their pants and find customers, but that is hit and miss. When you create a “plan” you can track what is working and what isn’t and use that to move your business forward.  You have probably heard the phrase...”Failure to plan is a plan to fail”. 

Do you want to create a thriving business or are you happy with letting things happen as they will? Even if you believe in creating your business in a holistic manner, you will still benefit from taking the time to create a plan. It will save you time and money in the long run and give you the satisfaction that you are actually spending your time reaching the market where you can do the most good! 

If you havn’t embraced online resources for your marketing, you are missing a large demographic...well most of the population! Even Grandma has a smart phone and most of today’s youth don’t even own a computer, they do everything right on their phone! 

With the extinction of the phonebook and print media, you need to go online to find anything and everything! As a business the need for a high ranking website and online presence has never been so important. Stats show that in 2014, 140 billion local searches were made on online...were you found?

So what can you do?

   1. Decide what your ideal client is looking for. Your advertising should be about the client, not you! What keywords would they be looking for, what about your business are they looking to find?  Create your posts and content based on answering their questions and concerns.

      

      2.  What is your ideal location? Choose keywords and phrases that reflect that. Use them in your content so that they come up in your customers searches. Use them in the titles, connected to the images, header and your profile.

      

      3.  Engage your customers.  Provide content that is informative but inspires conversation.  Stay involved in the conversation. People want to know that what they contribute is important and valuable and that you appreciate how they feel about it. You can also learn alot about your customer this way. 

Maya Agelou said “ People may not remember what you said or did, but they will always remember how you made them feel”

It is all about building relationships. 

If you would like some help building your marketing plan or creating your brand, then give us a call. We would love to help you find and attract, connect and help your ideal client! 

Arlana Tanner

OBO SEO CEO