Finding time for the beach and your business

One of the biggest challenges that most entrepreneurs’ struggle with is putting together a marketing strategy that is powerful, direct and cost effective.

One of the biggest secrets to marketing is to choose strategies that are on target with the needs of your ideal customer. The other secret is to be consistent with your message and your branding.

Research shows that your most effective advertising is done when everyone else quits! Being consistent and "seen" while others have shut down for the summer is the best time to get noticed!

Don’t get overwhelmed! It’s not as difficult as it may seem. There are many ways to simplify and even automate your advertising efforts. While there are many choices and strategies to choose from, they all have a specific market that they seem to excel in reaching.  You can find many that are free or cost effective, but are they going to reach your demographic? First you have to determine what that is, but once you at on target, I suggest that you lock in and stay focused. The concentrated effort will be rewarded with stronger and more dedicated leads and business. Also freeing up your time for the other summer distractions.

While building relationships is key, another consideration is how you choose to connect with potential clients. You can reach many more people online than you can face to face or with hard copy advertising. Building rapport within the community is not limited to networking events. Yes, all forms of advertising have their pros and cons, but if you have not researched online marketing, you may be missing a big portion of your marketing demographic.

Interesting Online Marketing Facts:

93% of online shoppers buying decisions are made from social media

More people own a mobile device than own a toothbrush

Over 30% of the population is under 30

Grandparents are the fastest growing twitter demographic

Facebook 1.25 billion users

Twitter 230 million users

Linkedin 238 million users

Google Plus 500 million users

YouTube 1 billion unique users

Over 28 million companies have pages on Linkedin

Google Plus adds 25,000 users every day

Facebook adds 5 new profiles every second

*research from Mindbody online software

I know there is much to consider and it keeps expanding and changing everyday! That’s why you are good at what you do...and we are good at what we do. Are you ready to discover a more powerful and cost effective way of reaching your ideal client demographic...how to connect and stay in touch with them without breaking your pocketbook?

We can help you to simplify and automate your marketing efforts to suit your budget and client demographic. Ask us for a no cost evaluation of your branding effectiveness and marketing strategy...and take time to enjoy all that the sun and summer activities have to offer!